Projects first, write-ups second.

I build and rank websites for pay-per-call, and this is where I write down how they were put together.

The work is mostly unglamorous: picking a domain, deciding how the site is structured before a word is written, generating pages for a whole country without generating a mess, and then waiting on an index that moves at its own speed. Most of what I publish is one of those four things.

What changed my results was taking Bing seriously. Several of my sites are close to dead in Google and earning steadily on Bing, and nothing I read beforehand prepared me for that — the advice is written as if Google is the only index worth having. It is not, and the case studies here show the split.

I shared this for a while inside a Facebook group, and watched it scroll away every couple of days. The detail that makes a write-up useful — the domain type, the exact structure, the traffic split, the real figures — went with it. That is why this site exists.

What gets published here

• Guides and tutorials. The repeatable parts of the work, organised by topic, written so you can follow them on your own project.
• Case studies. Single projects, start to finish: how the domain was sourced, how the site was structured, where the traffic came from, and what it returned.
• Reviews and comparisons of the tools I actually use, when they earn a write-up.

What does not get published here

No software. The scripts and apps I build for my own projects are not sold or hosted on this site — that is a separate project with its own home. This stays a place to read and learn.

How the numbers are reported

Where a case study quotes revenue or traffic, it comes off a real dashboard, and the screenshot is published with it. Nothing is projected or annualised. If a project returned $920 in a month, that is what the case study says, and the Ringba report showing $920.01 is published underneath it.

Domains are the one thing held back. The sites themselves stay unnamed, because naming a ranking site in a niche this competitive is a good way to lose the ranking.

Getting in touch

Questions about a case study, corrections and topic requests are all welcome — the contact page has the address and what is worth writing about.

Start here

The two published case studies are the fastest way to see how a project is put together: