$900+ in one month from a single site, with Bing traffic only

Everyone points at Google, because that is where the users are. But a search engine with a smaller audience can still pay you — especially when Google has stopped sending anything at all.

This is a summary of one of my sites. In Google it is close to dead. On Bing it has been performing well for months. Here is the whole thing, kept as short as I can make it.

Revenue, July 2026

$920

Total calls

211

Calls converted

37

Highest per lead

$50

Project overview

Google over the same month, for comparison:

And the twelve-month view, which is the useful half of the story here — it shows how little Google was sending across the whole life of the site:

The strategy I followed

I built a custom nationwide script with a page for every state and every city in the USA.

There is one page per city, and no separate service pages at all. The services are targeted on the city page itself. That keeps the page count tied to geography instead of multiplying it by every service variation.

Internal linking does the rest of the work. Every city is linked from its own state page, and cities under the same state are interlinked with each other. That is the silo.

What to know about Bing before you try this

Bing does not index as fast as Google. You have to be patient. It can take days, and sometimes a few weeks, before Bing starts indexing your site properly. Once it starts, you will begin seeing results.

The other half of that is speed. Keep the site loading fast. A slow site will not give you a single call even when it is getting clicks. Use good hosting — this is not the place to save money.

Revenue

211 calls in the month, 37 of them converted, $920 in revenue through Lead Smart Inc and tracked in Ringba. All of it from a site that Google had effectively stopped sending traffic to.

Final thoughts

Start with whatever knowledge you already have, and build a script you can deploy against niches you are interested in or that have real earning potential. I used ChatGPT and Claude Code to write the custom scripts for these projects, so the build itself is no longer the barrier it used to be.

I hope this was useful. The next case study covers a different site and a different niche.